Experience, satisfaction, and ostentation. But also time to dedicate to oneself and the family, wellness and ecosustainability, and the list could include many more items: in fact luxury can be related to an endless number of representations and each of them has its own specific context, style, and privileged target. Thus, how is it possible to understand what are the new trends in contemporary excellence? In an increasingly digital and globalized world that is constantly evolving, it becomes essential to anticipate the up-level demand trend for those who deal with the hôtellerie of excellence . That is why "reinventing the luxury hotel" will be the main topic of the next General Meetingof the European Hotel Managers Association (EHMA). It will be held in Milan from April 25 to 28, 2013. www.ehma-milan2013.com

Hotel Santa Caterina in Amalfi boasts a long history of hospitality which dates back to 1904 when the Gambardella family inaugurated it. The long lasting tradition is alive with the heirs who still manage the property and are ready to welcome again their guests for the upcoming season as of March 19, 2013. Over the years Hotel Santa Caterina has housed a large number of celebrities who loved and appreciated this unique location. It ranks among the top hotels of the world and is located just moments away from the historical maritime republic of Amalfi and not far from Positano, forty minutes from Sorrento.

Just opened in October, Hotel Mancino 12 is the brand new jewel by Roberto Naldi Collection. It is located in the very centre of Rome a few steps from Piazza Venezia, walking distance from the Trevi Fountain, the Roman Forum and the Colosseum but also from the shopping district of the Spanish Steps and the most famous Italian boutiques of the city.